Rumors of Uniqlo’s Vietnam expansion started brewing in June last year after news broke that the company was looking for employees in the local job market. However, the apparel retailing market in Vietnam has been mostly influenced by the young millennials who are always in the search for trendy fashion. However, there is much pressure for a successful launch of UNIQLO in Vietnam for both the client and agency teams, not only in terms of financial indexes, but also a must-win battle for brand share of voice, social buzz and public awareness, given the aggressive competition from other well-established clothing brands such as ZARA or H&M which already have a presence. District 1 HCMC Vietnam +84 028 3821 1711 The press conference was the official introduction of the very first UNIQLO’ store in Vietnam. Zara and H&M has opened the store in 2017 to have the big crowds in their flagship stores. Here's a look at how the fashion brand made a bold charge into the Vietnam market, and managed to gain awareness and social buzz. First UNIQLO Store to Open in One of Hanoi's Busiest Commercial Zones. Additionally, with the aim to create newsworthy materials and assets for the campaign, offline events in different formats such as exhibition, press conference, cocktail party were put into the integrated plan as the key hooks and milestones to mark UNIQLO’s journey to enter Vietnam. Four fashion editors from top key media were invited to one of the biggest annual global events of UNIQLO, where the collections of LifeWear were brought onto the runway. UNIQLO's first store in Hanoi follows a successful launch for the brand in Vietnam, through the opening of the UNIQLO Dong Khoi store in December, 2019. Together with its appointed PR agency Galaxy Communications, the fashion brand launched an extensive campaign to mark its entrance into the Vietnam market in 2019. District 1 HCMC Vietnam +84 028 3821 1711 The campaign won UNIQLO and Galaxy Communications the bronze award for "Best PR-led Integrated Communications" in Marketing's and A+M's PR Awards 2020. The stunning news was massively covered and shared on 60 plus local media, including national broadcasting channels, print and online media. It also managed to engage over a hundred influencers. The first engaging activity from UNIQLO with target audience on social media was an online contest where fans were encouraged to post and share their photos, experience with UNIQLO and together mapping a mosaic of Vietnam. Thursday, 04 June 2020. With a sales floor area of over 2,000 square metres, UNIQLO SC VivoCity provides customers a full line-up of LifeWear products for men, women, kids, and babies. UNIQLO is a well-known brand in Southeast Asia, but it wasn't always the case in Vietnam. UNIQLO is proud to partner with the Swedish Olympic and Paralympic teams to provide LifeWear to athletes and officials for Tokyo 2020 and Beijing 2022. Make UNIQLO first store arrival in Vietnam the talk of town by leveraging and maximising the power of digital and social media. Sign up here! 26-28 Ham Nghi St . Uniqlo Vietnam. To support the launch, UNIQLO today also unveils the special Elevate Everyday campaign to introduce LifeWear to fans in Hanoi. The ending note of the campaign was marked by the grand opening event at UNIQLO’s Dong Khoi Store in HCMC, which saw a huge amount of people queuing up in front of the store in just the first day. CÙNG UNIQLO YÊU THƯƠNG TRÁI ĐẤT HƠN VỚI QUẦN JEANS CỦA TƯƠNG LAI. 634K likes. Mua sắm UNIQLO.com để biết các nhu yếu phẩm mới nhất cho phụ nữ, nam giới, trẻ em và trẻ sơ sinh. UNIQLO’s Third Saigon Location Ups the Ante. Through the campaign, UNIQLO managed to get 435 news, which exceeded its set KPIs by 310%, and 177 editorials, which exceeded its set KPIs by 221%. UNIQLO CO., LTD. Japanese global apparel retailer UNIQLO today opened its first store in Vietnam, at 35-45 Le Thanh Ton Street, District 1, Ho Chi Minh City, a new milestone for the company in what it believes will be one of its most important markets anywhere in the world. UNIQLO CO., LTD. to Japanese page. Together with its appointed PR agency Galaxy Communications, the fashion brand launched an … Through presentations from senior UNIQLO representatives and a series of engaging installations across themed zones, the brand successfully demonstrated how LifeWear is its constant pursuit of innovation, quality, value and sustainability for UNIQLO customers. Uniqlo to Enter Vietnam in Fall 2019. Written by Saigoneer. Vietnam. In terms of Influencer engagement, aligning with UNIQLO’s ambassador strategy, UNIQLO and Galaxy Communications created and developed a concrete plan to identify, collaborate and leverage suitable influencers on social media who share the same values with UNIQLO and the LifeWear philosophy, in order to collectively contribute to raising and maintaining brand visibility among a wide-ranging audience starting in pre-opening and through to post-opening phases. The core objectives for the campaign were to: Observing the current fashion shopping habits and dressing styles of Vietnamese people, which does not place importance on clothes’ comfort and its functional values of quality and longevity, UNIQLO and Galaxy Communications decided to approach the market with a single-minded direction: to elevate Vietnamese dressing style with a mind-changing perspective to practical fashion with LifeWear from UNIQLO, which is its brand of essential clothing woven from innovative technology in fabric, best fit with simple yet elegance design and made to be accessible to all. This is in order for us to provide you with the best services and offers adapted to your interests. Quần áo với sự đổi mới và giá trị thực, được thiết kế để nâng cao cuộc sống của bạn mỗi ngày, quanh năm. It is particularly important for UNIQLO to show clearly how its unique concept, LifeWear, can sit naturally within Vietnamese style and culture to become a complementary and essential part of any wardrobe. Related Articles:#PRAwards highlight: How Eu Yan Sang broke the age barrier and got 'in' with the cool crowd#PRAwards highlight: Why McDonald's and Lumos H+K charmed teachers across Malaysia#PRAwards highlight: How NTUC Income elevated its market positioning through PR, #PRAwards highlight: How Eu Yan Sang broke the age barrier and got 'in' with the cool crowd, #PRAwards highlight: Why McDonald's and Lumos H+K charmed teachers across Malaysia, #PRAwards highlight: How NTUC Income elevated its market positioning through PR. Uniqlo SC VivoCity is the retailer’s third store in Vietnam. Creating noise and arousing excitement among media and public audience in order to drive traffic to UNIQLO’s new store opening is also a challenging task for communications team to accomplish. This expo attracted over 65 local media and more than 90 influencers to come and spreading out the LifeWear spirit on their own channels. Fast Retailing hopes to increase sales by 30% every year in India — where it opened its … Vietnam. Drop by a UNIQLO store in Manila, Singapore, or Kuala Lumpur, and you are almost assured that at any given time, there is a queue at the counter.Since the Japanese-borne casual clothing company ventured into global expansion in 2002, it has been a global favourite among shoppers across all demographics — Southeast Asia not exempt.In the region alone, UNIQLO already has over a … 118k Followers, 20 Following, 1,222 Posts - See Instagram photos and videos from UNIQLO Vietnam (@uniqlovnam) Establish first concrete foundation of media relation for UNIQLO in Vietnam, create and maintain strong relationships with key journalists, influencers and key opinion leaders across various segments, brief them about the brand and its representative values. Join us on week-long journey at PR Asia 2020 as we delve into topics such as diversity, cancel culture, future of PR, PR with a purpose and many others from 8 to 11 December. UNIQLO, the Japanese global apparel retailer, today announces it will open its first store in Hanoi, during the Spring/Summer season of 2020. The activity was kicked off from a group of more than 30 influencers and had spread out to more than 300 participants from the social fans. By accessing uniqlo.com and navigating without modifying your parameters, you accept the use of cookies or similar technologies. They are fascinated by stylish design, latest global trend and celebrities’ glamourous endorsement.

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